“The world is a book, and those who do not travel read only a page” -Saint Augustine
Pickyourtrail takes this quote to heart, empowering travelers to become the authors of their own adventure stories. But with countless destinations, activities, and budgets to consider, crafting a dream itinerary can feel overwhelming. That's where Pickyourtrail's innovative business model steps in.
Pickyourtrail Success Journey: Founded in 2014 by Hari Ganapathy, an alumnus of IIM Bangalore, and Srinath Shankaran, an alumnus of NMIMS, Pickyourtrail set out with a mission to simplify the process of planning international vacations.
Over the years, Pickyourtrail has grown to become a significant player in the travel industry, known for its customizable itineraries and user-centric service. To learn more about their journey and the impact they’ve made in travel, check out this blog.
What Sets Pickyourtrail Apart?
"The capability to create, customise, and book international trips completely online and in under 10 minutes is what differentiates us from the rest of the pack" Hari
Additionally, As we're starting to plan a 2-3 day team getaway to Bali, Pickyourtrail has caught our eye. We've heard great things about their responsive and helpful 24/7 customer support, which is a major factor for us when choosing a travel agency.
Having that kind of support available throughout the planning process puts us at ease and allows for a smoother experience. We're confident that Pickyourtrail can help us craft the perfect Bali escape for our team, ensuring a memorable and stress-free trip for everyone.
Estimated Revenue & Valuation
- PickYourTrail's estimated annual revenue is currently $79.5M per year.
- The estimated revenue per employee is $158,125
- The total funding is $3M.
Pickyourtrail: Some Interesting Figures
Although Pickyourtrail is younger than Thrillophilia, it is giving tough competition. Check out some interesting facts and figures below:
- Pickyourtrail Users Find Information Easily: A lower bounce rate indicates users can likely locate the information they need on Pickyourtrail's website. This suggests a clear, well-organized interface and intuitive navigation.
- Thrillophilia's Navigation Might Need Improvement: Thrillophilia's higher bounce rate could signify challenges for users in finding the information they seek. This might be due to a cluttered layout, unclear navigation, or lack of user-friendly search functionality.
- When comparing age distribution benchmarks, Pickyourtrail appears to be approaching Thrillophilia's reach across different age groups.
Company details:
- STARTUP NAME: PICKYOURTRAIL
- Headquarter: Chennai
- Founders: Hari Ganapathy & Srinath Shankarnarayanan
- Sector: Travel and Tourism
- Founded: 2014
- Website: PickYourTrail.com
- Parent Organization: Travel Troops Global Pvt Ltd
Pickyourtrail Business Model
Core Function:
Do-It-Yourself (DIY) Travel Platform: Pickyourtrail provides an easy-to-use interface to plan and book multi-country itineraries online.
Revenue Streams:
- Markup on Bookings: Pickyourtrail earns at least 10% commission on bookings made through their platform from partner travel providers.
How Does Pickyourtrail Earn Commission?
- Hotels: Revenue from commissions on bookings made at partner hotels, leveraging negotiated rates and exclusive deals.
- Airfares: Income from commissions on flights booked through their platform, achieved via strategic airline partnerships and volume discounts.
- Car Rentals: Earnings from arranging car rentals with partner agencies, benefiting from preferential pricing and commission agreements.
- Transportation and Meals: Revenue generated from coordinating local transportation and meal packages, often through bundled deals with travel providers.
- Value-Added Services: They offer additional services like travel insurance depending upon the country you are visiting.
What exactly did the travel insurance cover?
- Accidental coverage: Protects you financially for injuries sustained during your trip.
- Medical emergency coverage: Covers medical expenses if you fall sick or require hospitalization abroad.
- Baggage delay/loss coverage: Reimburses you for essentials needed if your luggage is delayed or lost.
- Loss of passport coverage: Assists with replacing a lost passport, including obtaining a duplicate.
- Loss of travel fund coverage: May reimburse non-refundable trip costs in case of cancellation for covered reasons.
Focus on Customization:
- Personalized Itineraries: A key differentiator is their algorithm that considers factors like interests, budget, and travel time to suggest itineraries. Travelers can further customize these suggestions to fit their preferences.
- Comfort Score: Pickyourtrail's "comfort score"( takes into account elements like travel time, activity duration, and hotel ratings) to help users choose experiences that suit their travel style.
Technology and Innovation:
- AI-powered Platform: The platform utilizes artificial intelligence to suggest destinations, activities, and accommodations.
- Real-Time Information: Pickyourtrail integrates with various travel providers to offer travelers real-time information on flights, weather, and local recommendations.
- Easy Booking: The platform allows users to book flights, hotels, activities, and other travel components in a single transaction.
Value Proposition:
- Convenience and Control: Pickyourtrail empowers travelers to plan their vacations independently without relying on travel agents.
- Flexibility and Choice: The customizable platform allows travelers to design itineraries that perfectly match their interests and budget.
- Competitive Pricing: Pickyourtrail leverages technology to offer competitive prices on travel components.
Case Study: illuminz developed a Travel Platform Like Pickyourtrail — “Travalot”
We recently collaborated with Travalot, to create a customizable travel planning and booking solution.
Check our entire case study: here
User review and experience with Travalot
Conclusion:
Overall, Pickyourtrail's business model thrives on offering a user-centric and tech-driven approach to travel planning. By empowering travelers with customization tools and leveraging technology, they create a smooth and personalized vacation experience.