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Paradox Of Choice
The Paradox of Choice is a situation where we, as customers, are unable to choose from the mammoth list of presented options, even though our human nature fancies to have options at our disposal.
Jan 18, 20222 mins readDigital Transformation In Healthcare Industry
Digital transformation in healthcare is not only about technologies but, to be more precise, it’s rather about the way to use available tools, software, technologies, etc. to get the most from it for the sake of people’s health.
Jan 7, 20224 mins read
Brutalism: A Visually Offensive Design Trend
Brutalism is a utilitarian aesthetic movement that shuns decoration in favor of exposing and celebrating the raw materials used to construct the design. It largely had its heyday in the architecture of the 1950s to 1970s, but it has recently seen a resurgence in modern digital design.
Dec 27, 20212 mins read
Understanding Extended Realities: AR vs VR vs MR
Advanced immersive technologies such as Extended Reality have broken the norms to merge both our physical and virtual worlds. And people, enthusiasts and businesses are loving this.
Dec 22, 20212 mins read
All About Rapid Web Development (RWD)
The RWD model of software development emphasizes on user design cycle prototyping, testing and refining.
Dec 18, 20213 mins read
How to incorporate augmented reality in your company: A complete guide
AR is the next step in the journey of living easier and more efficient lives. It has many countless applications for businesses.
Dec 15, 20213 mins read
Design your entire room with IKEA’s revamped AR app
Everybody started putting sofas in their living rooms, virtually installed bookshelves on their library walls, hung toothbrush cases in their washrooms — they made it so easy and left only a little to our imagination.
Dec 1, 20219 mins read
How can Geo-fencing become a bigger part of marketing?
Imagine that you’ve just opened a women’s boutique and created a shopping app for it. People might not open the apps regularly but will surely see the notifications.
Nov 9, 20217 mins readSign up for newsletter
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Revolutionizing Small Business Growth: The Power of On-Demand Delivery Services
Only 20% of small firms offer online services, leaving a largely unexplored market for last-mile deliveries.
Nov 5, 20213 mins read
Black hat SEO vs White hat SEO
Do you remember the 80’s western Hollywood cowboy classics such as Once Upon a Time in the West or in The Good, The Bad & The Ugly?As a child I used to love those cowboy films — you know the kind of old movies based in Texas with guns, horses and cliched cowboy hats + boots?Well in those movies, from the first glimpse you could make out that the man in the black costume, sporting a black hat was the antagonist. He’d cheat, lie and deceive people and get his ass-kicked by the protagonist.
Nov 1, 2021
Augmented reality in Marketing and Sales: Opportunities, Challenges and The Future
Nov 1, 20213 mins read
Product Recommendation System for Ecommerce
I was searching for scented candles on a renowned website. After spending a good 10-15 mins looking for the right fragrance, I added a few to my cart.
Oct 21, 20213 mins read
What makes an audio-chat app as Clubhouse grow exponentially?
We live in a world of frequent texting, responding to emails at all hours of the day, and endless scrolling. With the increase in social distancing and remote work over the last year, it's no surprise that people crave human connection.
Oct 20, 20213 mins read
What made the ola electric scooter a hit?
Ola electric scooter strikes gold This isn’t the first time a company has analyzed the potential of “the road not taken”. The ola electric scooter is a clear example of a well-researched product out in the market, raking in a total of about Rs. 1,100 crore in just 2 days. This means, selling 4 electric scooters in 1 second.
Sep 17, 20212 mins read
Zomato's Experimentation With Nutraceutical Market
Zomato experimented with the nutraceutical model on their existing platform but discontinued the service shortly after. The reasons could be plenty but we tried to narrow it down to a few that could have resulted in the suspension of the product line.
Sep 15, 20212 mins read